Business LPs Feb. 26 – Mar. 1
Monday, Feb. 26
- Ch. 12 Vocabulary
- Due at end of class
Tuesday, Feb. 27
- Chapter 12.1- Role of Promotion
- Students will be able to:
- Explain promotion as one of the four Ps of marketing
- Explain the promotional mix
- Define the concept of integrated marketing communications
Wednesday, Feb. 28
- 12.1 Essential Question
- What role do promotion strategies play in marketing?
- 12.1 Questions
- CTE Half Day
Thursday, Feb. 29
- 12.2- Advertising
- Students will be able to:
- Explain how to create an effective advertising campaign
- Describe four elements of an advertisement
- Explain how advertising benefits society
Friday, Mar. 1
- SUB
- 12.2 Essential Question
- How can a marketer develop an effective advertisement?
- 12.2 Questions