Business LPs Feb. 27 – Mar. 3

 

Monday, Feb. 27

• Chapter 12.1- Role of Promotion
• Students will be able to:
  • Explain promotion as one of the four Ps of marketing
  • Explain the promotional mix
  • Define the concept of integrated marketing communication
• 12.1 Assignment (page 242)

 

Tuesday, Feb. 28

• Chapter 12.2- Advertising
• Students will be able to:
  • Explain how to create an effective advertising campaign
  • Describe four elements of an advertisement
  • Explain how advertising benefits society
• 12.2 Assignment (page 251)

 

Wednesday, Mar. 1

• Chapter 12 Review Assignment (page 253)

 

Thursday, Mar. 2

• Chapter 12 Review

 

Friday, Mar. 3

• Chapter 12 Test