Business LPs Feb. 26 – Mar. 1

 

Monday, Feb. 26

• Ch. 12 Vocabulary
• Due at end of class

 

Tuesday, Feb. 27

• Chapter 12.1- Role of Promotion
• Students will be able to:
  • Explain promotion as one of the four Ps of marketing
  • Explain the promotional mix
  • Define the concept of integrated marketing communications

 

Wednesday, Feb. 28

• 12.1 Essential Question
  • What role do promotion strategies play in marketing?
• 12.1 Questions
  • Page 242
• CTE Half Day

 

Thursday, Feb. 29

• 12.2- Advertising
• Students will be able to:
  • Explain how to create an effective advertising campaign
  • Describe four elements of an advertisement
  • Explain how advertising benefits society

 

Friday, Mar. 1

• SUB
• 12.2 Essential Question
  • How can a marketer develop an effective advertisement?
• 12.2 Questions
  • Page 251